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Shradha Sharma Founder Yourstory.com

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<img alt="Shradha Sharma" height="181" src="https://www.wisdomimg.com/india/s/socphotos/Shradha-Sharma.jpg" width="171" /></div>
<strong> </strong></div>
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Women today matching their male counterparts in every 
sphere of life – be it politics, the corporate sector, social education,
 business, women are leaving their mark and making the world, especially
 the male-dominated business world take note and respect them. Perhaps 
women’s empowerment has also had a role to play in it.  This article 
chronicles the life and rise of one such successful woman - Shradha 
Sharma.</div>
<div style="text-align: justify;">
Shradha Sharma is the founder and CEO of YourStory which 
itself documents (in a way) and chronicles the life of successful Indian
 entrepreneurs.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
It began in 2008 with Sharma initiating her own 
brand of story-telling – albeit the stories of lives of young and 
emerging entrepreneurs and their travail.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Obviously no story is a 
straight-road – it is often a long and winding road to becoming a 
success entrepreneur.It is a journey of continuous learning, often 
treaded alone, encountering many hurdles along the way, stumbling and 
picking up the pieces and putting them together and then making it a 
worthwhile pursuit in the end. It is only after such travesties that 
people take notice of you and then starting respecting you for what you 
are capable of rather than whether you are make or a female.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
But, 
as we can guess, having been a newsperson for quite some time, she knew 
the fact that the entrepreneurial journey often traverses through a very
 treacherous path.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
She was among the top executives at CNBC – 
served out as an AVP – something that stands out even today as her 
distinction of being the youngest person to be assigned to such a high 
profile role in the company’s history.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>The spark…</strong></div>
<div style="text-align: justify;">
Her
 job at CNBC primarily involved connecting and interacting with a lot of
 entrepreneurs, which allowed her to study as to what makes them 
successful. She also noticed that the common thread connecting all of 
them – queerly, they all had a story to tell but none was too inclined 
to tell that to the world themselves. This observation 
ofShradhatriggered a thought in her that these stories deserved to be 
told and told well.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>Early days</strong></div>
<div style="text-align: justify;">
Shradha 
Sharma family hails from Patna, in the state of Bihar, India where she 
spent most of her childhood. She has three sisters and a bother. It was 
her mother who seemed to always support her in her endeavoursto achieve 
her dreams by imbibing in the traits of independent thinking and 
self-reliance. Admittedly, this was a strong upbringing with an 
undercurrent of high values – especially because of the times she was 
raised in the state of Bihar – which was possibly at its lowest point on
 many fronts (Socially, politically, as well as economically).</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Understandably,
 (in her own words)the mere thought of a girl child even going to school
 back then in Bihar was a big deal. However, with her mother as the 
pillar of strength and the all the encouragement she received, she did 
her graduation fromrenowned St. Stephens College in Delhi where she 
would also do things to equip herself with the best that the world can 
offer – through things such as volunteering to do as many things as she 
could.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Thereafter, she went on to pursue MBA from MICA, Ahmedabad. Her high erudition lent an air of ambition in her demeanor.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong> First job stint</strong></div>
<div style="text-align: justify;">
Her
 first job was with the Times of India. After a brief stint there, she 
joined CNBCwhere spent a good few years and rising to the post of AVP 
along the way. It was through this period that she was introduced to the
 world of entrepreneurship.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>The spark</strong></div>
<div style="text-align: justify;">
Shradha
 Sharma started her career as a brand advisor for Times of India and 
then worked as an AVP (Assistant Vice president) in CNBC TV18. It was in
 2008 while working in CNBC that the idea of Yourstory came into frame. 
During that time she met many entrepreneurs who wanted a medium to 
highlight their stories to the world. The entrepreneurs and the startups
 wanted the mass audience to know about their struggles, vision and 
their accomplishments.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
It was after one such rendezvous with a 
successful businessperson that she felt inclined to check whether there 
was a place -digital or print media- that documented these inspiring 
stories. But she found there was none.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Being the entrepreneur at 
heart that she sensed there was a window of opportunity that would both 
help her express the enterprising nature in her besides, of course, 
providing a platform for letting the world know of the success stories 
of these entrepreneurs and startups.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
And what better than internet
 as a medium? And that’s how Yourstory.com was born. It is an online 
portal which helps entrepreneurs and startups discuss about their 
business and companies which helps them to take their venture to new 
heights.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
But it was easier said than done. There were naysayers. 
Not many believed in her idea which they felt wouldn’t work. But Sharma 
went by her knowledge, experience, and above all – her gut feel.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The
 website www.yourstory.inwas launched mid-September, 2008. Before, 
during, and even after it was started, Sharma was clear that not all 
entrepreneurs are not superstars, but they did have some amazing untold 
stories in their life, which can be brought forth through this medium.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Through
 YourStory, Sharma now had the opportunity to tell the stories of scores
 of successful businessmen. Asan astute storyteller, she who would delve
 deep in to the lives of famous and successful people, right from their 
dark days of entrepreneurship, to the first ray of hope and their 
journey thereon to success. It was all about an entrepreneur’s story 
and, hence, it was aptly named, YourStory.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>Success& fame</strong></div>
<div style="text-align: justify;">
Today,
 YourStory.in has almost a household name in the entrepreneur community.
 In fact, it is said that its goodwill and reputation is such that 
start-ups seem to consider it as the go-to portal for everything that 
they would ever need. This might sound like an overstatement but the 
fact remains that it certainly helps these companies. Year after year, 
it continues to deliver good value for those associated with it and the 
attendees through the various events and engagements it facilitates.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
But
 behind all the glitter and achievement, lies the tenacity and hard work
 of a small town girl who went on to become one of the best-known names 
among the country’s entrepreneur community.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Her never say die 
attitude is perhaps best expressed in her words, “When you know you have
 to fend yourself every inch of the way, it gives you a different kind 
of grit and tenacity.” That besides, she always had her parents’ support
 throughout – which is one of the biggest reasons for her being a 
successful woman today.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>The approach</strong></div>
<div style="text-align: justify;">
Having
 started from basically nothing, YourStory.in is still a completely 
bootstrapped company whose revenues, not surprisingly, doubling every 
year – which is nothing short of great achievement. But the most 
remarkable part about her journey so far is enthusiasm and unnerving 
focus towards telling the story of scores of entrepreneurs around the 
world.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Her enthusiasm is infectious and it has somehow found its 
way into everyone who’s been associated with YourStory.in. Her energy 
and drive defines YourStory.in – young, good and unquenchable.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
No 
wonder the site has been described as “India’s biggest and definitive 
platform for start-ups and entrepreneurs-related stories, news, 
resources and research reports.</div>
<div style="text-align: justify;">
<br /></div>
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<tr><td align="left" colspan="2" height="35" valign="middle"><div style="color: #a6201f; font-size: 14px; font-weight: bold; line-height: 20px; line-height: 30px; padding-right: 20px; text-align: left;">
<strong>Interesting facts about Shradha Sharma</strong></div>
</td></tr>
<tr><td align="center" valign="middle"><img alt="" class="soc-quotes" height="15" src="https://www.wisdomjobs.com/spark_images/nai_img2.png" width="15" /></td><td align="left" style="font-size: 12px;" valign="middle">One of the up and coming  and successful female entrepreneurs in India.</td></tr>
<tr><td align="center" valign="middle"><img alt="" class="soc-quotes" height="15" src="https://www.wisdomjobs.com/spark_images/nai_img2.png" width="15" /></td><td align="left" style="font-size: 12px;" valign="middle">Awarded with the L’Oreal  Paris Femina Award.</td></tr>
<tr><td align="center" valign="middle"><img alt="" class="soc-quotes" height="15" src="https://www.wisdomjobs.com/spark_images/nai_img2.png" width="15" /></td><td align="left" style="font-size: 12px;" valign="middle">Selected in the list of 500  LinkedIn influencers across the world.</td></tr>
<tr><td align="left" colspan="2" height="35" valign="middle"><div style="color: #a6201f; font-size: 14px; font-weight: bold; line-height: 20px; line-height: 30px; padding-right: 20px; text-align: left;">
Quotes</div>
</td></tr>
<tr><td align="center" valign="middle"><img alt="" class="soc-quotes" height="15" src="https://www.wisdomjobs.com/spark_images/nai_img2.png" width="15" /></td><td align="left" style="font-size: 12px;" valign="middle">“I
 think it meant a lot to  the guys whom we’re writing about. They felt 
empowered that they weren’t alone  and all of them said that nobody else
 wrote about them in the same way.”</td></tr>
<tr><td align="center" valign="middle"><img alt="" class="soc-quotes" height="15" src="https://www.wisdomjobs.com/spark_images/nai_img2.png" width="15" /></td><td align="left" style="font-size: 12px;" valign="middle">“Everyone
 who starts up  will face challenges, especially if you’re building 
something disruptive. I  think the biggest challenge that I faced was 
how the same people treated me  differently after I left CNBC. The name 
matters a lot. Also, a lot of the big  names in the industry didn’t 
really acknowledge what I was trying to do. But  that just motivated me 
even more as I knew I had a point to prove; it drove me  to be 
successful with this effort.”</td></tr>
<tr><td align="center" valign="middle"><img alt="" class="soc-quotes" height="15" src="https://www.wisdomjobs.com/spark_images/nai_img2.png" width="15" /></td><td align="left" style="font-size: 12px;" valign="middle"> “In the world where men are the ones trying to make it big, a woman  trying to do the same helped me stand out from the crowd.”</td></tr>
<tr><td align="center" valign="middle"><img alt="" class="soc-quotes" height="15" src="https://www.wisdomjobs.com/spark_images/nai_img2.png" width="15" /></td><td align="left" style="font-size: 12px;" valign="middle">“At
 the time I really  couldn’t look at the site and keep the stories 
rolling. It was really  emotionally draining for me. There have been a 
lot of personal challenges along  the way and as an entrepreneur, you’ve
 got to live with that. You will be  tested and a lot of people give up 
in this period. The most successful  entrepreneurs are the ones who 
don’t give up. You’ve got to believe in what  you’re doing.”</td></tr>
<tr><td align="center" valign="middle"><img alt="" class="soc-quotes" height="15" src="https://www.wisdomjobs.com/spark_images/nai_img2.png" width="15" /></td><td align="left" style="font-size: 12px;" valign="middle">“At
 CNBC, I was a  workaholic, but only because I enjoyed what I was doing.
 A lot of my job  involved traveling to various parts of India and 
speaking with entrepreneurs  from all walks of life. I was surprised to 
know that not many people actually  listen to the entrepreneur’s story 
of what it took them to startup and the  struggles they overcame.”</td></tr>
<tr><td align="center" valign="middle"><img alt="" class="soc-quotes" height="15" src="https://www.wisdomjobs.com/spark_images/nai_img2.png" width="15" /></td><td align="left" style="font-size: 12px;" valign="middle">“A
 lot of people close to  me have had such a lasting impact on me. But 
honestly, those who’ve done bad to  me have also impacted me in a very 
big way as well. I thank them for that as  they’ve only made me a 
stronger person.”</td></tr>
<tr><td align="center" valign="middle"><img alt="" class="soc-quotes" height="15" src="https://www.wisdomjobs.com/spark_images/nai_img2.png" width="15" /></td><td align="left" style="font-size: 12px;" valign="middle">“If
 you’ve got an idea that  you believe in, then just go ahead and do it. 
It is the most simple and the  most powerful mantra for every 
entrepreneur starting today. Life will be full  of challenges and how 
they affect you lies in how you look at them. You need to  be positive, 
it’s all in your head.”</td></tr>
</tbody></table>
</div>

Shradha Sharma Founder Yourstory.com

Women today matching their male counterparts in every sphere of life – be it politics, the corporate...

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Nandan Reddy, Sriharsha Majety, Rahul Jaimani Co-Founders Swiggy

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<img alt="Nandan Reddy, Sriharsha Majety, Rahul Jaimani" height="181" src="https://www.wisdomimg.com/india/s/socphotos/Nandan-Reddy-Sriharsha-Majety-Rahul-Jaimani.jpg" width="171" /></div>
<strong> </strong></div>
</div>
<div style="text-align: justify;">
No matter what, deliver food from the best restaurants 
nearby, deliver food with no minimum guarantee required, and fast 
delivery: these are the guiding principles of one of the country’s 
leading food-tech companies – Swiggy. Add one more to that you’re your 
order pipe-line is clogged i.e. there are too many orders, then don’t 
take them. This has, so far, ensured that each order is delivered within
 30 minutes – thus adhering to the main three at all times. And it has 
worked wonderfully well in this high-margin market.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The fact that 
in just two years since inception, it has had three rounds VC funding 
speaks a lot of the confidence of the investors in Swiggy’s business 
model and the vision of its co-founders, Nandan Reddy, Sriharsha Majety,
 Rahul Jaimani – who all have had their education from some of the 
premier institutions of the country (Sriharsha Majety – BITS Pilani 
& IIM Calcutta; Rahul Jaimani – IIT Kharagpur; Nandan Reddy – Bits 
Pilani).</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>The terrific trio</strong></div>
<div style="text-align: justify;">
A bit about the 
co-founders: Sriharsha, after schooling from Vijayawada, went on to 
complete his engineering (Master’s) from the prestigious Birla Institute
 of Technology & Sciences (BITS –Pilani) and them followed it up 
with a master in business management from the world renowned Indian 
Institute of Management (IIM –Calcutta or Kolkata as it is now known 
as). This son of businessman and a practicing doctor, he joined a 
company called Nomura Securities (working in its London office) after 
his MBA from IIM, with the thought that he would return to India after 
an year or so and set-up his own business. It ran in his blood, you see.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
However
 before he could do, he had always been wishing to travel places and 
explore the world at a slow pace – on a bicycle. He did it alone – 
travelled many countries spanning three continents, partly on foot, 
partly, hitch-hiking, partly using local public transportation where 
conditions were trying.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
After having travelled around many 
countries on his bicycle, made friends, understanding their cultures, 
and returning enriched with life’s experiences across the globe, it was 
time to go about his plans for setting up a business. It was time to 
give the entrepreneur in him the time to express himself fully.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
He
 brought along his mate from BITS Pilani Nandan Reddy and the duo 
together started a service called – Bundl Technologies,basically a 
logistics aggregator for e-commerce companies. Probably they had 
miscalculated or the situation wasn’t right for that kind of a service, 
it didn’t take off like the founders wanted it to and it was shut down 
in June, 2014.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The two of them were down but not out. They knew 
that is initial set-back was only a stepping stone for harnessing their 
potential and making something new and different. After much 
deliberation they hit upon the idea of a hyperlocal delivery business. 
This was one area where they realized there were no players offering a 
complete food ordering and delivery service – that too location-based 
and quick.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This switch wasn’t anything new for Sriharsha who had 
switched between jobs as indeed his travel expedition where there was no
 specific route planned – as he himself reportedly said,“There was no 
route per se and in between, I took many de tours while visiting 
Portugal, Spain, France, Italy and Greece, ultimately pedaling through a
 distance of 3400 kms.”</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
They also realized that they need 
additional hands – driven as well as who shared the same vision as 
theirs and who were willing to go the distance with them, come what may.
 Thus they roped in Rahul Jaimini – an IIT-Kharagpur graduate who had 
already worked at a few tech start-ups by then and had done well. He had
 worked for NetApp with their Data Protection Group where he was 
responsible for developing, testing and maintaining storage products 
ensuring maximum data recovery in case of a disaster through intricate 
real-time replications. This was followed by a stint at Myntra (now part
 of Flipkart) where he was entrusted with leading development efforts 
for the strategy team in revenue/conversion boosting efforts. (He was 
opined that deliverables were always end-to-end in order to ensure that 
product roadmaps don't get affected on account of strategic 
enhancements).</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This experience was to prove very handy when the 
BITS Pilani duo of Sriharsha and Nandan Reddy roped him in and started 
work on the platform. The company, Bundl Technologies was retained as 
the umbrella under which their hyperlocal delivery business would 
operate. They started building the platform which they called as Swiggy 
in August 2014.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>Initial days and Funding</strong></div>
<div style="text-align: justify;">
The
 company was initially boot-strapped and it had to really work to make 
sure its business model and the customer takeaways were clearly 
understood by the target customers. So, the trio wanted to make sure 
their employees also shared their values and guiding principles so they 
themselves personally handpicked the initial staff (Sriharsha alone 
selected 50 of them).</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
This continued until April 2015 when they 
got their first investment from SAIF Partners and Accel Partners of #2 
million. This was enough to help expand and improve the service. Then, 
in June of the same year, Norwest Venture Partners (NVP) pitched in with
 Series B funding of $16.5 million which proved to be the huge fillip 
required by Swiggy for scaling its operations or rather services beyond 
Bengaluru. With subsequent rounds of funding amounting to $75.5 M 
(that’s already clocking a valuation of about $300 M), the company was 
able to spread to various other cities – it is now providing services in
 eight Indian cities – Bengaluru, Gurgaon, Hyderabad, Delhi, Mumbai, 
Pune, Kolkata and Chennai with over 5,000 restaurants listed on its 
platform.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>Technology Transformation</strong></div>
<div style="text-align: justify;">
Based 
on the ground experience, Swiggy was continuously refined and even 
modified greatly to meet the myriad idiosyncrasies of the delivery 
personnel. In due course, it transformed into something that was very 
easily understood by the delivery team which now understands ever so 
easily as to where to pick the food from and where exactly to deliver 
the order.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Sriharsha, who is also the company’s CEO, and his team 
are reasonably confident that the time is not far when a restaurant’s 
online orders will outnumber its offline sales, especially in 
metropolitan cities like Bengaluru. That bodes well for them as 
currently only about 3% of the global food business is done online – 
while they are yet to penetrate in most regions of the country, the 
founders know they, more than any other contemporaries in the Indian 
market, are likely to get a greater share of the pie. It is vindicated 
by numbers and the fact that what Swiggy achieved in a mere 2 years is 
much more than some already established players such as FoodPanda and 
Zomato – although their business model is different from that of Swiggy.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Another
 aspect that differentiates Swiggy is that its business is very 
dinner-heavy. While this differentiation is good to talk about – like a 
good chunk of Indians who order food online during evening are more 
likely to go for Swiggy than other providers – the fact remains that a 
good amount if business remains untapped by not being active or popular 
during the day time.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Hence, looking to diversify the supply, the 
trio then came up with a novel program called Swiggy Express where food 
is curated by experts (gourmet) and also it is working on decreasing the
 delivery time to 20 minutes – that’s why Swiggy Express. To top it all,
 they are looking at the pricing as well so that combination of 
gourmet-food, really quick delivery at lowered prices can bring in the 
much-desired day-time sales which could act like a multiplier effect for
 the company.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>Growth</strong></div>
<div style="text-align: justify;">
Inspite of the fact 
that without any burn, Swiggy has been able to achieve 5x to 6x growth 
rate since its inception, the founders know that without much order 
activity during day-time, they are still a long way to skim the market, 
so to say. That is why Swiggy Express makes for sound business expansion
 as dinner orders, are by nature, very discretionary; whereas day-time 
orders (which are the business-hours orders making it imperative for the
 food to arrive in real quick time) – if the Swiggy Express model is 
successful – can be commoditized. Swiggy wants to be the go-to platform 
for customer wanting to order food – 365 days of the year and regardless
 of the working hours. That is when the idea of commoditizing Swiggy 
will become a reality for the awesome three-some from Bengaluru.</div>
<table border="0" cellpadding="0" cellspacing="0" style="width: 100%px;"><tbody>
<tr><td align="left" colspan="2" height="35" valign="middle"><span style="color: #a6201f; font-size: 14px; font-weight: bold; line-height: 20px; line-height: 30px; padding-right: 20px; text-align: left;">Quotes</span></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />“I
  was switching between careers. In 2008, I embarked on my first 
bag-packing and  went on a two month-long vacation in South East Asia 
and met a friend in  Germany who had just completed his travel by 
bicycle in Eastern Europe. The  idea seemed as crazy as exhilarating and
 I was already planning my own cycling  tour.”<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />“I
  would have slept in 60 different homes in these six months.” Talking 
about his  cycling expedition that he took up in 2008 spanning Africa, 
Asia & Europe.<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />“When
  already we decided to shut Bundl, we knew we have to dive into 
hyperlocal  delivery and give it a shot. We also understood that 
ordering platforms for  restaurants were very broken. Ordering food has 
always been a big hassle, and  hence, we decided to take the plunge and 
fix it with Swiggy.”<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />“The
  size of the Indian restaurant sector is pegged at $50 billion and is 
growing at  a fast clip. The percentage of delivery in this market is 
witnessing a steep  increase and should see tremendous growth. The 
familiarisation of the masses  with home delivered food is contributing 
largely to the growth rate.”<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
</tbody></table>
</div>

Nandan Reddy, Sriharsha Majety, Rahul Jaimani Co-Founders Swiggy

No matter what, deliver food from the best restaurants nearby, deliver food with no minimum guarante...

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திருக்குறள் விளக்கம் "செய்யாமை மாசற்றார் கோள்"

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திருக்குறள் விளக்கம் "செய்யாமை மாசற்றார் கோள்"

கறுத்துஇன்னா செய்தவக் கண்ணும் மறுத்தின்னா செய்யாமை மாசற்றார் கோள். சாலமன் பாப்பையா உரை: நம்மீது கோபம் கொண்டு தீமை செய்தாலும், பதிலுக்கு...

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Mint (Pudeena) - 6 Surprising Health Benefits!

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Mint,
 scientifically  known as ‘mentha’, is a herb with small green leaves 
and a characteristic strong odour. It is also a virtual cure-all plant. 
Try using mint by adding it to your meals, oral care and skin care regimen to remain healthy and fresh forever. A few prominent mint health benefits include the following:<br />
<br />
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Anantya Healthcare<br />
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Multi Speciality Clinic</div>
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Multi Speciality, Gurgaon
     
       • 
      17 years experience
     
    </div>
<br />
<ol>
<li>
 <b>Digestion aid: </b>Try mint leaves if you are not 
feeling hungry. It is a great appetizer as well as a promoter of 
digestion. It soothes your stomach when you’re suffering from 
inflammation or indigestion.
 So, next time you have a stomach upset, go for mint tea or mint oil. 
Mint’s characteristic aroma acts as an appetizer. It stimulates the 
salivary glands and other digestive glands to produce saliva and 
digestive juices, thereby facilitating digestion.<br />

</li>
<li>
 <b>Nausea and headache: </b>Mint
 leaves, especially freshly crushed leaves, help staunch nausea and 
headache, thanks to the strong and refreshing aroma. Menthol oil or 
mint-flavoured products are very useful for alleviating nausea. 
Similarly, balms with a mint base or mint oil can be rubbed on your 
forehead and nose to give quick relief from headache. Mint tea oil 
derived from mint is also very effective in treating nausea and motion sickness while travelling.<br />

</li>
<li>
 <b>Respiratory disorders:</b> The strong minty aroma is very effective in clearing up congestion of the nose, throat, bronchi and lungs. <b>This makes mint a very effective remedy for asthma and common cold</b>. The herb is also a good remedy for cough. This is because mint has a cooling and soothing effect on the throat, nose and other respiratory channels, and this helps relieve the irritation, which causes chronic coughing.
 Regular use of mint in any form is very beneficial for asthma patients 
as well, because it is a good relaxant and it relieves congestion that 
blocks respiratory channels, causing symptoms of asthma.<br />

</li>
<li>
 <b>Depression and fatigue reliever: </b>As
 mint is a natural stimulant, it can help relieve fatigue and feelings 
of sadness. Mint essential oil is very good if you are feeling anxious, 
sad, depressed, low or just plain sluggish. Mint oil can be ingested, 
applied as a salve topically, or inhaled as a vapour to help with 
fatigue and depression.<br />

</li>
<li>
 <b>Oral health:</b> Mint has germicidal qualities and can 
quickly freshen up your breath. It also gets eradicates harmful oral 
bacteria inside your mouth, alleviating oral health. The mint leaves can
 be rubbed directly on your tongue, teeth and gums to clean and refresh 
your mouth. You can also get the benefits of mint by simply chewing on 
its leaves.<br />

</li>
<li>
 <b>Skin health:</b> Since mint oil is a good antiseptic and anti-pruritic, it acts as an excellent skin cleanser. It is used to clear pimples as well as soothe and cure skin from infections.<br />

</li>
</ol>
Mint’s anti-pruritic properties can be used for treating insect 
bites, mosquito bites, stings by honeybees etc. With its cooling 
property, mint will relieve you of the irritation of stings and bring 
the swelling down. Also, women can use mint oil to relieve cracks and pain in nipples which occur during breastfeeding."</div>

Mint (Pudeena) - 6 Surprising Health Benefits!

Mint, scientifically known as ‘mentha’, is a herb with small green leaves and a characteristic strong odour. ...

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Adhil Shetty Co-Founder & CEO BankBazaar.com

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<img alt="Adhil Shetty" height="181" src="https://www.wisdomimg.com/india/s/socphotos/Adhil-Shetty.jpg" width="171" /></div>
<strong> </strong></div>
</div>
<div style="text-align: justify;">
There are many instances in the history of mankind wherein
 adversities have forced us humans to express our ingenuity in 
overcoming the adverse situations and predicaments. Don’t they say that 
need is the mother of invention and all the folklore that goes to 
substantiate it is proof that we humans have in always found ways to not
 only overcome difficult situations but even make good of them. There 
are many such instances even in the recent history of Indian 
entrepreneurship – from the Deepinder Goyal-led Zomato, Ritesh 
Agarwal-led OYO Rooms (Quality guest rooms in hotels at affordable 
prices), Shashank ND-Led Practo technologies (Online health-care 
search), to Bhavish Agarwal-led Ola cabs (taxi hailing) - to name a few 
all of whom hit upon the idea or were forced to find a way that 
eventually became successful businesses.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
In pretty much the same 
scenario lie the roots of India’s first and the most successful online 
marketplace, www.bankbazaar.com , where you can access customized rate 
quotes on loans, credit cards or personal finance products such as 
insurance policies, bank loans and credit card offers and do much more –
 without the neither the traditional formality hassles nor the 
procedural delays coming in the way of easy access to loans and other 
financial products and services of a myriad of providers in the country.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
While
 it would be naïve to credit just one person behind this grand success 
story of the Indian fintech market, we can safely assume that the CEO 
and one of the co-founders, Adhil Shetty, has had a fair amount of 
contribution in bringing the idea (which was floated to him by somebody 
else) to reality.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>Roots of the enterprise called BankBazaar</strong></div>
<div style="text-align: justify;">
BankBazaar
 is seemingly a family affair but by no means a family business. It just
 so happens that it was co-founded by 3 members of a family. Brothers 
Adhil Shetty and Arjun Shetty and Rati Rajkumar (Arjun’s wife and 
Adhil’s sister-in-law, so to say) decided to build this platform quite 
by default. If they were to go by design, then the trio had envisaged 
that they would, after completing their time in the USA, embark on a 
journey home and settle down into doing something – that something was 
still unknown to them by the time they were forced to find a way 
(positively) vent out their frustration with the Indian system of 
banking and its procedural cumbersomeness, as well as make sure no 
others had to go through the pain they had to while seeking a home loan.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Adhil’s
 brother Arjun and Rati returned to Indian in end-2007 after having been
 in the land of dreams and done their bit to add to its value and the 
enterprise it promises to the world, and settle down in their 
motherland. In doing so, they wanted to avail a home loan and sought the
 same from the banks providing them the option. To their dismay and 
vexation, they found that it isn’t easy to get a home-loan without going
 through the unwarranted yet very mandatory procedures (which they 
considered as undue) that left them high-and-dry. They struggled to get 
through many of the requirements and delays in order to get their 
application approved.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Everything was physically stored, they would
 not accept soft copies, and documentation for due-diligence itself took
 many days before the application could proceed further in the 
formalities. Hassled by all this and disappointed that in this age and 
at this stage of development, the country-folk were still forced to put 
up with the non-sense of only delays for no-reason even when everything 
about the application was seemingly clear and verified.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
That is 
when the couple decided they’ve got to do something to address this. 
Especially Arjun, who had had experience of the co-branded credit card 
program of Amazon, was keen on bringing in something helpful to all. 
After some deliberation, with their technology back-grounds, the couple 
came up with the idea to offer an online service that could help people 
themselves and all those wanting to secure a loan ever-so-easily from 
banks.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>Enter Adhil into the picture</strong></div>
<div style="text-align: justify;">
Adhil, 
who is only a year older than Arjun, was sounded out by Arjun and Rati 
about this enterprise that they wanted to get going with. Adhil joined 
in after mulling over it for just about a week or so and packed his bags
 to return to India for good.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
While the plan was there to come 
back home, he hadn’t per say decided about when or why. But, a call from
 his brother talking about the pains he faced and also the possibility 
of doing something useful for the common people – it all made sense to 
Adhil who was then working at Deloitte as a team member. In fact, it 
even made business sense – there was virtually no-one in the country 
offering such a service (there were already E-Loans in the US).</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
So, there was need, opportunity and above all the satisfaction that they were about to do something unique in the country.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>The beginnings</strong></div>
<div style="text-align: justify;">
The
 Shetty brothers and Rati now set about getting the platform up and 
running as soon as possible. They put in personal money to the tune of 
Rs.45 Lakhs and set-shop in Chennai. The choice of the location was 
simple, they had been educated there and had their friends’ circle there
 who were more than willing to support the start-up.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
From the 
beginning itself the roles were clear – with all three having worked for
 big companies and with the backgrounds they had, the trio organized 
itself as if it were a big company.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Adhil was entrusted with CEO 
responsibilities where he handles Sales, Business Development, Finance, 
HR and Investors while Arjun as COO handles the operations, technology 
and customer service, while Rati is the Chief Product Officer – so there
 was clear demarcation of responsibilities. They approached many banks 
after building the product and finally convinced ING Vaisya and shortly 
after HDFC bought into the idea and agreed to align. Soon after many 
others joined in.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>Education and jobs before BankBazaar</strong></div>
<div style="text-align: justify;">
Before
 going to the US to pursue his Master’s degree in International 
Relations (with a specialization in International Finance and Business 
from Columbia University in the City of New York), Adhil (as indeed 
Arjun) did a Bachelors in Engineering from the College of Engineering 
Guindy, Anna University while he had his schooling from the Don Bosco 
School.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
His first job was as an engineer at Cisco Systems which 
was followed by his experience as a team member at the leading global 
consulting and professional services firm, Deloitte Consulting (US East 
Alliance) – an experience that would stand in good stead for him as well
 as the company growth.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<strong>Acceptance and Growth of BankBazaar</strong></div>
<div style="text-align: justify;">
The
 concept almost a decade ago was unheard of in the country. Thus, it was
 that much more difficult for the Adhil and Co. to convince people to 
use especially when it came to financing their loan needs. Adhil knew 
that even before the customers, it was the banks who need to buy and 
embrace the idea of an online application and processing. The banks 
after looking at the team Adhil had put together – he himself hired the 
first few employees and made sure that quality and user experience was 
given the utmost priority while building the platform.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Once that 
was done, it was upto Adhil to go convince bankers to align- which he 
did successfully. Then came the challenge of acceptance from the people 
who mattered the most – customers.For this, they marketed extensively by
 advertising aggressively on the internet which got the company its 
initial customers through Google Ads.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Adhil made sure that timely 
investments came in and the company without ever compromising on the 
premise on which it was built.After an expected slow start, the company 
grew dramatically from December 2013 to July 2015 during which period it
 grew 5x in transaction volume (largely home loans 90%).</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Headquartered
 in Chennai, today it has offices in Bengaluru, Mumbai and Gurgaon and 
also set up its international headquarters in Singapore in February 2016
 where it is investing SGD 1 million to scale up technology and build an
 international team.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Adhil and team today have a 10% market share 
of the country’s loan market of Rs 300,000 crore (Rs 3 trillion) a year.
 Partnering with leading banks,financial institutions, and insurance 
companies such as ICICI Bank, HDFC Bank, PNB HFL, CITI, Standard 
Chartered,LIC HFL, DHFL, IndusInd Bank, Axis Bank, Aegon Religare, 
Bharti Axa, Bajaj Alliance, L&T, Iffco Tokio, Apollo Munich(and 
others) and backed fully by VC funds including Walden International and 
Sequoia Capital,it offers instant rate quotes on loans, credit cards, 
savings and insurance products and helped disburse loans in the range of
 Rs 3,000 crore (Rs 30 billion) in retail loans.</div>
<table border="0" cellpadding="0" cellspacing="0" style="margin-left: 0px; margin-right: 0px; text-align: left; width: 100%px;"><tbody>
<tr><td align="left" colspan="2" height="35" valign="middle"><span style="color: #a6201f; font-size: 14px; font-weight: bold; line-height: 20px; line-height: 30px; padding-right: 20px; text-align: left;">Quotes</span></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />"The
  idea was to change the huge paper work in India. Our idea was to start
 an  online website that will be integrated with banks. Because of the 
electronic  processing, we could give a comparison of say, five best 
deals in the  market."<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />"The
  first thing we want to do in the next few years is, make people think 
of us when  they think of a loan. Then, we want to introduce other 
financial products like  insurance."<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />"I'm  out to be the “Make-My-Trip of the Financial Services World”!<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />"The
  most important thing is to find a good team. They must remember that 
starting  maybe easy but execution takes a long time. It takes 5-10 
years to build a  world class company. So, be patient"<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />"Today,  when a problem comes up, we look at the process to deal with the problem; it's  not about individuals any more.<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />“Earlier,  the confidence came from the idea and passion but today, the confidence comes  from people and the process."<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />“We  are investing heavily to deliver paperless financial transactions.”<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />“Once
  you raise external funds, you are accountable for it. You need to 
scale up  operations and give your investors an exit, for the belief 
they have shown.”<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
<tr><td align="center" valign="top" width="4%"> </td><td style="font-size: 12px;" width="96%"><img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq_icn.png" width="10" />“Whatever
  you do, be sure to give it 100%. Any time you look back, you should be
 able to  answer to yourself honestly that you gave your best shot to 
whatever you did.  There shouldn't be a compromise.”<img alt="" class="soc-quotes" height="10" src="https://www.wisdomjobs.com/spark_images/fq2_icn.png" width="10" /></td></tr>
</tbody></table>
</div>

Adhil Shetty Co-Founder & CEO BankBazaar.com

There are many instances in the history of mankind wherein adversities have forced us humans to expr...

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6 Spices & Herbs That You Must Eat!

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           <img alt="6 Spices & Herbs That You Must Eat!" class="ly-health-story__media__img" height="267" src="http://static.lybrate.com/eagle/uploads/32d9699bc65e483234643dfbc6315da9/6cd5f8.jpg" width="400" />
           
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</div>
The
 use of herbs and spices has been important through the course of 
history. Modern scientific research has shown that many herbs and spices
 offer various health benefits and are known for their medicinal 
properties even before they were used for cooking.<br />
<br />
<div class="person__info__degrees">
<div class="person__img-wrapper" data-param="consult">
    
     
      
       <img alt="Dr. P.K. Srivastava  | Lybrate.com" class="person__img-wrapper__img" src="https://static.lybrate.com/img/documents/doctor/dp/b22bfc63a64e911ad73e5c83d24ac6ee/crop_100x100/Ayurveda-PkSrivastava-Noida-77f1ea.JPG" /> 
      
      
     
    
   </div>
<b>Dr.
      P.K. Srivastava 
</b></div>
<div class="person__info__degrees">
Bachelor of Ayurveda, Medicine and Surgery (BAMS)</div>
<div class="person__info__stats lybPad-btm--quar">
     <span>Ayurveda, Noida</span>
     
       • 
      <span>40 years experience</span>
     
    </div>
<br />

<ol>
<li><strong>Cinnamon: </strong>Helps in regulating blood sugar levels. Cinnamon is widely used in various types of <strong>culinary creations, particularly baked goods</strong>. Cinnamon is rich in a compound called <strong>cinnamaldehyde, which endows the herb with its medicinal properties.</strong>
 This spice contains the highest level of antioxidants than other 
spices, which helps in fighting inflammation and has been proved to 
lower down levels of triglycerides and cholesterol in the blood. Many 
studies have also shown that cinnamon can lower down your blood sugar 
level by slowing down the breakdown of carbohydrates as well as 
improving insulin sensitivity.</li>
<li><strong>Sage:</strong> Helps in improving memory and brain 
functions. The name “sage” is derived from the Latin word Salvere, 
meaning “to save.” In recent times, several researches have been 
conducted that show the efficacy of sage in improving functions of the 
brain and memory, particularly in individuals who are suffering from Alzheimer’s disease. Other studies have indicated that sage can improve the function of the brain, both in young and old.</li>
<li><strong>Peppermint:</strong> Aids in reducing nausea. Peppermint is well known for its medicinal usage, which makes it a critical <strong>component of aromatherapy.</strong> Many studies have shown that use of peppermint oil helps in alleviating the pain caused by irritable bowel syndrome. There are some studies that indicate peppermint can also help in fighting the problem of nausea among women in labour.</li>
<li><strong>Turmeric: </strong>Endowed with anti-inflammatory 
properties. Turmeric is a popular spice that is used for giving the 
yellow colour to the curry, but it also contains several medicinal 
properties. Turmeric is rich in curcumin content, which is an 
anti-oxidant that not only helps in preventing damage from oxidation, 
but also boosts the body’s own antioxidant enzymes. It also has strong 
anti-inflammatory properties, which can match to that of many 
anti-inflammatory drugs.</li>
<li><strong>Holy basil:</strong> Helps in fighting infection. Basil, 
one of the sacred herbs in India, is known for inhibiting the growth of 
numerous bacteria, molds and yeasts. It can also reduce the blood sugar 
levels, both before and after meals. Holy basil also aids in fighting 
anxiety and depression.</li>
<li><strong>Cayenne pepper:</strong> Aids in controlling 
appetite. Those individuals who are looking to lose weight can use the 
cayenne pepper as it not only helps in controlling appetite, but also 
increases the amount of fat burned. This is the primary reason why it 
has been included in many commercial weight loss supplements. Some 
animal studies have indicated that the capsaicin content in cayenne 
pepper also helps in fighting liver, lung and even prostate cancer.</li>
</ol>
All the herbs and spices come from different parts of the plants such
 as flowers, fruits, barks, seeds, leaves, and roots as well. These 
essential parts of the plant not only make the dishes taste better, but 
also aid in preserving them for a longer span of time.</div>

6 Spices & Herbs That You Must Eat!

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6 Spices & Herbs That You Must Eat!

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