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<img alt="Susan Wojcicki" src="http://sparks.wisdomjobs.com/profilephotos/susanwojcicki.jpg" title="Susan Wojcicki" /></div>
<span style="color: #cc2131; font-size: 18px; font-weight: bold; line-height: 30px; padding-right: 20px; text-align: left;">I think video advertising is a hugely compelling medium ...</span><br />
Susan Wojcicki, who is the Vice President of the Product management 
for Google, oversees the advertising program for Google and is also 
actively responsible for the advancement of Google ads. Currently she is
 serving as the Chief Executive officer of YouTube, which was very 
recently bought by Google. Susan has been associated with Google from 
its very early days. She rented her garage from Santa Margarita Ave to 
students for $1,700 a month and her decision of this proved to be a life
 changing. The students who then started their firm Google are the 
Google guys, Larry Page and Sergery Brin. She initially started her 
career with Google as its 16th employee and is now one of its top ranked
 executives who play a crucial role in the online advertising business 
of Google.<br />
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<iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/ZU-rtOh9djg?feature=player_detailpage" width="640"></iframe><br /></div>
Her idea of AdSense turned the complete web into a Google billboard, 
and there are also many entrepreneurs who really make their living out 
of Google AdSense. She was also one of those few employees who have been
 awarded with Google Founders Award intiated for creative and new ideas.<br />
<br />
<span style="color: #cc2131; font-size: 18px; font-weight: bold; line-height: 30px; padding-right: 20px; text-align: left;">Early Days and Education  </span><br />
Susan Wojcicki was born on the 5th of July, 1968 at Santa Clara 
County in California, United States. She is the daughter of Esther 
Wojcicki who was an educator and Stanley Wojcicki who is a Polish 
American professor in physics.<br />
<br />
Susan, aged 45 has studied History and literature from the Harvard 
University and graduated with Honors in the year 1990. She later 
completed her Masters in Economics in the year 1993 from the University 
of California, Santa Cruz and also completed her Masters in Business 
Administration in the year 1998 from Anderson School of Management.<br />
<br />
It was stated by her mum that she expected Susan would be an English 
professor, but instead she was smitten by the tech bug. This interest in
 Susan started when she used to work with the software company 
MagicQuest where she worked post her college. She also worked with 
various firms, before she joined Google and one of which is Intel.<br />
<br />
<span style="color: #cc2131; font-size: 18px; font-weight: bold; line-height: 30px; padding-right: 20px; text-align: left;">The Spark </span><br />
Susan Wojcicki presently serves as the CEO of YouTube. Susan Wojcicki
 served as the senior vice president of the Ads and Commerce division of
 Google Inc from April 2011. She also served as the Head of Advertising 
with Google Inc. Prior to that she served as the VP of Product 
Management with Google Inc and was mostly responsible for management of 
Ad sense along with the Google Book Search.  She was also responsible 
for product management of Google Video and also for the marketing of 
various Google products worldwide.<br />
<br />
Prior to working with Google, she was associated with Intel as a 
management consultant and worked on the same role with firms Bain & 
Company and R.B. Webber & Company. She also worked as a Product 
manager for a software firm by the name MagicQuest. She also worked as 
the Director of HomeAway from the year 2011 till December of 2012. Ms. 
Wojcicki also is the member of UCLA Anderson Board of visitors.<br />
<br />
<span style="color: #cc2131; font-size: 18px; font-weight: bold; line-height: 30px; padding-right: 20px; text-align: left;">His Journey with <b>Google</b> </span><br />
Susan Wojcicki joined Google in the year 1999, and she was the 16th 
hire of the company. She is the first Marketing manager of Google and a 
driving force behind the Google doodles. One of her initial doodle was 
an alien landing on Google. Ms. Wojcicki also licensed the Google web 
search as well as the site search, and she was the enterprise to many of
 the Google’s first customers. Susan Wojcicki was also responsible for 
the Google Image search.<br />
<br />
Google ads or Google AdWords as it is popularly known were the idea 
of Susan Wojcicki which was implemented quite brilliantly. Google 
AdWords was first started in the year 2002. She went ahead and launched 
the Google AdSense in the year 2003. If you come across any ads on 
popular pages like About.com or any of those ads with the column which 
reads “ads by Google”, then you for sure need to thank Susan Wojcicki.<br />
<br />
Being  one of the few employees of Google when it first started, she 
was also  responsible for the refining of the logo of Google which was 
initially designed  by its founders.<br />
<br />
<span style="color: #cc2131; font-size: 18px; font-weight: bold; line-height: 30px; padding-right: 20px; text-align: left;">Family </span><br />
She is married to the Google Executive Dennis Troper and has 4 
children. Susan Wojcicki also is the sister of Anne Wojcicki, who is the
 co-founder of 23andme.<br />
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                        <td align="left" colspan="2" height="35" valign="middle"><span style="color: #cc2131; font-size: 18px; font-weight: bold; line-height: 30px; padding-right: 20px; text-align: left;">Awards & Accolades</span></td>
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                        <td align="center" valign="middle"><img alt="" height="15" src="http://sparks.wisdomjobs.com/images/spark_images/nai_img2.png" width="15" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">Susan Wojcicki was awarded with the Google Founders Award.</td>
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                        <td align="center" valign="middle"><img alt="" height="15" src="http://sparks.wisdomjobs.com/images/spark_images/nai_img2.png" width="15" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">In the year 2011, Susan Wojcicki is listed on the 16th place on the Forbes List of Worlds most 100 powerful women.</td>
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                        <td align="center" valign="middle"><img alt="" height="15" src="http://sparks.wisdomjobs.com/images/spark_images/nai_img2.png" width="15" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">In the year 2012, Susan Wojcicki is listed on the 25th place on the Forbes List of Worlds most 100 powerful women.</td>
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                        <td align="center" height="22" valign="middle"><img alt="" height="15" src="http://sparks.wisdomjobs.com/images/spark_images/nai_img2.png" width="15" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">In the year 2013, Susan Wojcicki is listed on the 30th place on the Forbes List of Worlds most 100 powerful women.</td>
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                        <td align="center" valign="middle"><img alt="" height="15" src="http://sparks.wisdomjobs.com/images/spark_images/nai_img2.png" width="15" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">She
 also was named in the Fortune’s 50 Most Powerful Women in Business in 
the year 2010 in the 43rd place, in the year 2011 in the 28th place, in 
the year 2012 in 18th place and in the year 2013 in the 19th place 
respectively.</td>
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                        <td align="center" valign="middle"><img alt="" height="15" src="http://sparks.wisdomjobs.com/images/spark_images/nai_img2.png" width="15" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">Susan was also named on the top #1 position in the Adweek 50 list in year 2013.</td>
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                        <td align="center" valign="middle"><img alt="" height="15" src="http://sparks.wisdomjobs.com/images/spark_images/nai_img2.png" width="15" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">She was also listed on #36 in the Vanity Fair's New Establishment list in year 2013 and was in the 39th place in the year 2012.</td>
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                        <td align="center" valign="middle"><img alt="" height="15" src="http://sparks.wisdomjobs.com/images/spark_images/nai_img2.png" width="15" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">She was referred to as, “the most important Googler you've never heard of”.</td><td align="left" style="font-size: 12px;" valign="middle"></td>
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                        <td align="left" colspan="2" valign="middle"><span style="color: #cc2131; font-size: 18px; font-weight: bold; line-height: 30px; padding-right: 20px; text-align: left;">Professional Affiliations</span></td>
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                        <td align="center" valign="middle"><img alt="" height="16" src="http://sparks.wisdomjobs.com/images/spark_images/heighligh.png" width="16" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">Google Inc.</td>
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                        <td align="center" valign="middle"><img alt="" height="16" src="http://sparks.wisdomjobs.com/images/spark_images/heighligh.png" width="16" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">Harvard University</td>
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                        <td align="center" valign="middle"><img alt="" height="16" src="http://sparks.wisdomjobs.com/images/spark_images/heighligh.png" width="16" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">University of California</td>
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                        <td align="center" valign="middle"><img alt="" height="16" src="http://sparks.wisdomjobs.com/images/spark_images/heighligh.png" width="16" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">UCLA Anderson School of Management</td>
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                        <td align="center" valign="middle"><img alt="" height="16" src="http://sparks.wisdomjobs.com/images/spark_images/heighligh.png" width="16" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">University of California, Santa Cruz</td>
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                        <td align="center" valign="middle"><img alt="" height="16" src="http://sparks.wisdomjobs.com/images/spark_images/heighligh.png" width="16" /></td>
                        <td align="left" style="font-size: 12px;" valign="middle">HomeAway, Inc.</td>
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                        <td align="left" colspan="2" height="35" valign="middle"><span style="color: #cc2131; font-size: 18px; font-weight: bold; line-height: 30px; padding-right: 20px; text-align: left;">Quotes</span></td>
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                        <td style="font-size: 12px;" width="96%"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />
 It's important for me to show my children the richness of life and be a
 role model. I find that my organizational and management skills are 
tested more at home than at work! <img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" /></td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />  Engineering is a jeans and hoodie culture, and sales is more formal. <img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" /></td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" /> Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow..<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" /></td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />
 Advertising is very simple in a lot of ways. Advertisers go where the 
users go, and users are choosing to spend a lot more time online. <img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" /></td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />
 Google has been doing well. As much as possible we're trying to share 
back with the employees. They will continue to create a lot of value. <img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" /></td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />   Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters.<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" /></td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" /> I am responsible for creating and overseeing the future products that make up Google Advertising..<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" /></td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" /> I love taking an idea... to a prototype and then to a product that millions of people use..<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" /></td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" /> I have had a lot of setbacks that I have learned from.<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" /></td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />    I think video advertising is a hugely compelling medium..<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" /></td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />   My most radical shift was leaving Intel and joining Google, a small start-up at the time, even though I was pregnant..<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" />.</td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />   People at different stages of their lives are doing different things, and they're all using Google..<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" />.</td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />
    People don't understand the logistics of advertising. To have the 
ads purchased and run, you need to have a series of products that work 
together..<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" />.</td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />
    The great thing about the Internet is you can launch a product, and 
within just a few hours, people will tell you what they think about 
it...<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" />.</td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />
    Even though it was a start-up with fewer than 20 people, and I was 
pregnant with my first child, the best decision I've ever made was to 
join Google in 1999. Worst decision? Deciding to get a puppy and a bunny
 right when the baby came..<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" />.</td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />
 At the end of the day, both men and women who become CEOs have showed 
tenacity and hard work to succeed in their careers. It takes not just 
skills but also extreme dedication and commitment. And regardless of 
gender, CEOs are measured by the same criteria - the growth and success 
of the business..<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" />.</td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />
 First there's my role just as an executive being responsible for 
advertising, regardless of gender. I think that's a position that I take
 seriously. That's the first role. But I think for my role as a woman at
 Google, you try to set a good example and be a role model for the other
 women in the organization..<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" />.</td>
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                        <td style="font-size: 12px;"><img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq_icn.png" width="10" />
   Generally, our approach with products at Google is to first develop 
the right user base and then to figure out what's the right experience 
for the ads..<img alt="" height="10" src="http://sparks.wisdomjobs.com/images/spark_images/fq2_icn.png" width="10" />.</td></tr>
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Susan Wojcicki CEO, You Tube

I think video advertising is a hugely compelling medium ... Susan Wojcicki, who is the Vice President of the Product management for Goo...

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Susan Wojcicki CEO, You Tube

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