Wherever you are, you will find new applications suitable for your business; GetApp will help you discover the right one…
With versatile acumen in enterprise IT, Christophe is the co-founder
and CEO of Get App. Get App is the largest independent business apps
market place worldwide. Millions of businesses use Get App to discover,
try and buy new business apps including mobile applications. Get App
provides lead generation for millions of SaaS (Software as a Service)
companies.
Say, you have bought a new mobile and you want to add an application
named Adobe Reader to your mobile application so that it is able to read
from and create PDF (Personal Doc files) files; you need to download
the application from the market place. You want to download music, and
then you need to install certain applications which help you in
downloading music. May be, you need to buy a music software from the
market place. You need Market place to download all your favorite set of
games. Likewise, for a personal user himself when there are multiple
uses with Market place imagine thousands of transactions performed by
global companies. Don’t they need market place to enable them in
downloading variety of software to perform multitude of operations?
Get App also provides an integration platform as a service (iPaas) to
connect a cluster of SaaS companies and help them in growing their
businesses. Christophe has an extensive career in the technology
industry. This is apart from providing applications and information on a
platter.
Early Days and Education
Christophe has done his Master’s degree in Business Administration
from Cranfield School of Management. He began his career with NCR
(National Cash Registry Company) as the Sales Director of International
Accounts. Then he took up the position at AT & T in France as a
marketing lead. He was the marketing head of entire Europe. He then
reached the position of a Vice President of Global Marketing for NCR’s
financial division which was the most profitable one. After his tenure
with NCR, he took up the role of a CEO at Fluiditi Ltd, a UK based
financial firm. The company was later sold to Oberthur card systems.
Christophe also served as CEO of Kinamik, a software security start up.
He worked for a couple of companies before he wanted to create his
own empire. In July 2009, he decided to a start Get App, a cloud
computing company which specializes in Market Place applications for a
lot of SaaS companies. It has been nearly 5 years since the set up was
established.
The Spark
The penultimate spark in his career came up when he decided to start
his own company named Get App. It is in fact the number 1 top slot
position when it comes to Business Apps. Cloud Work, the other name for
Get App helps businesses to easily integrate business applications. It
acts as a virtual integrator and lets anyone instantly integrate apps
and manage them securely in one place.
CloudWork is used by SaaS developers as a white label platform to
grow their partner’s ecosystem. Get App is a preferred destination for
businesses to discover, compare, review and evaluate apps that meet
their business needs.
It was in the start of his career that Mr. Primault joined NCR and
spent about 15 years with the firm before making his first start up with
data integrity and security. He always states that this was his first
failed experience through which he learned a lot, before he started
GetApp.
His Journey with CMC
Christophe is the co-founder and CEO of Get App with strong back
ground of IT enterprise. After he led as the CEO for two companies, he
went on to do big in the SaaS world. He says his mission or aim in life
was to help small business with cloud applications. SaaS gives smaller
companies an opportunity to have access to enterprise class solutions
and get the same at 1/4th of the cost big companies are paying to get
the same source of information. This would give ample opportunities for
smaller companies to compete with larger organizations in an innovative
yet productive way.This made him start the cloud biggie firm named Get
App.
Few excerpts from his interview to get a bigger picture of what he
sees in future and how he has been shaping up the current position of
the company.
When asked on what actually led him to start his own IT enterprise when he comes from a Finance background…?
He replied that Get App is the first source of connect to helping
businesses get best contacts and apps to perform business better. As
quoted earlier, it provides lead generation to most SaaS companies.
Businesses typically operate on one or two cloud applications and once
they have the get app or cloud work set up, they can get more apps. This
helps them to operate on more business functions.
Today, he says 25% of small and medium businesses operate on more
than 5 business applications to perform their day to day activities.
Thanks to this great man’s efforts. But what happens is when a business
is trying to catch hold of vital information; certain sections of data
remain vague and disconnected among several applications. Integration of
data to a common point or source of information was the second aspect,
the firm wanted to focus on. With availability of data and data
integration, it is easy to collate information and help users thereon.
An integration solution was what was needed to make SaaS apps talk to
each other and be able to innovate current market trend setters. This
motivated the team to develop a substantial cloud computing enterprise.
Vision for the future
The company’s aim for the future is to develop a sophisticated ‘Cloud
Operation Center’ to small and medium scale businesses so that they can
discover, manage and integrate all their cloud apps making it a single
point of contact. This is however a projected 5 year plan as the markets
is still immature and lot of testing is required to bring the
forecasted plan to reality.
In some of his recent interviews he also stated that he is planning
to branch out the firm to various other countries. He also planned and
launched the getapp.fr which is French and would later expand to more
and new geographies.
Family
Christophe Primault is a dad of three kids. He is a long distance
medallion in swimming and has won several triathlons and has been
branded as ‘Iron Man finish’. He loves open water swimming and sailing.
He lives in Barcelona, which is one of the best places in the world to
operate business on a global level and he persuades his hobbies as and
when time permits.
Awards & Accolades |
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It
was in the year 2010 October that the parent company of GetApp by the
name Nubera e-Business won the award White Bull 2010 Yearling Award. | |
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The
parent company of GetApp by the name Nubera e-Business was selected as
one of Europe’s top 25 cloud computing start-ups by the European Tech
Tour Association (ETT) for the inaugural of the Cloud and ICT 2.0
Summit, in the year 2010, November. |
Professional Affiliations |
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CloudWork |
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GetApp |
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Seedcamp |
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Kinamik Data Integrity S.L. |
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Fluiditi Ltd |
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NCR Corp |
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NCR / AT&T (Global Information Solutions) |
Quotes |
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Wherever
you are, you will find new applications that are suitable for your
business, and GetApp will help you discover the right one. |
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Our
second biggest stakeholders are our clients. They are developers of
businesses applications; it can be Software as a Service providers, or
native mobile applications. For these companies we serve as an online
distribution channel. We are generation leads for them online. |
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It
works very much like Google. We feature applications and we get paid
for that. It is pretty clear for the client, for the end user that the
application they’re looking at has featured.. |
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Rather
than selling verticals today, we sell more horizontal solutions, but
verticalizing our marketplace is definitely on the agenda. |
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Today it represents about 7% of the total business software market, but it’s growing much faster than the traditional software.. |
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We never compromise on the quality of the traffic we are sending to them, the quality of the leads that we are sending to them. |
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We
never intended to start anywhere else but in the US, although we are
based Barcelona, and today this represents 90% of our market. |
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I
think the main advice – and it’s always difficult to say that to
entrepreneurs, because to be an entrepreneur you need to be crazy, if
you’re not it’s not real – but they need also to be very realistic about
their own capabilities. |
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So
my biggest advice would be go and talk to people who have been there,
that have expertise, ask them to do some sanity checks at every step as
an integral part of your business, and learn from others. |