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Sulajja Firodia Motwani is a name of success
and also is a name one can reckon among all the women achievers, as she
has made the country proud once and again with her hard work and
achievements.
Sulajja Firodia Motwani is known to everyone
as the Joint Managing Director of Kinetic Engineering Ltd and also the
Director of Kinetic Motors. She hails from a business family and she is
the grand-daughter of H.K. Firodia, who is the founder of the Kinetic
Engineering and also the daughter of Arun Firodia who is the founder of
Kinetic Group.
Sulajja Firodia Motwani is known to be a multi-lingual
who is known to have a great fluency in languages like Marathi, Hindi,
Rajasthani, French and English. A fitness person as she is known to her
family and friends is known to be carrying one or the other activity to
keep her fit and active. Enthusiastic about sports, she is known to
play badminton frequently and has also represented in the National
level.
Sulajja Firodia Motwani is also known to be a
person of courage and boldness. With the same determination, she has
been successful in establishing a nice firm in the competitive world of
business. The company, Kinetic Motors has seen a rapid growth and
expansion during her tenure and she is the person behind Kinetic setting
its foothold in the industry as one of those manufacturers who offers a
complete range of the two wheelers like mopeds, scooters to
motorcycles.
Early Days and Education
Sulajja Firodia Motwani was born in the year 1970, and was a
meritorious student from the very beginning. She completed her
graduation from the University of Pune in the year 1998 from the
commerce stream. After the completion of graduation, she went to US for
further studies and joined the Carnegie Mellon University to complete
her Masters in Business Management. She was always known to top in her
school and college days.It was in the year 1996 that she was also handed over the responsibility of starting and also supervising the Indian operations of BARRA International. The local office of the company still exists in Mumbai. It was after her duration in BARRA International that she joined the family owned business, the Kinetic Group in the year 1997.
The Spark
Sulajja Firodia is presently serving as the Managing Director of the
Kinetic Motor Company. She also served as the Joint Managing Director
of the Kinetic Motor Company since May 4th, 2006. She also served as the
Joint Managing Director of the Kinetic Engineering Limited. Ms. Motwani
is also the in charge of the strategy, sales and marketing activities
of the Kinetic group. Before joining the family owned Kinetic group she
worked with a finance portfolio firm called BARRA in Berkeley which
later launched their operations in Mumbai, India.
His Journey with the Kinetic Group
Sulajja Firodia Motwani joined the Kinetic group in the year 1997.
Her initial designation within the company was as a General Manager,
corporate affairs. She also played an active role in the strategy
formation within the company and she presently serves as the director of
the Kinetic Motor Company Private Ltd. Sulajja Firodia Motwani also
supervises the business development operations if the Kinetic Marketing
services limited. It was under supervision that Kinetic Motors has
recently had a tie up with an Italian Motor company, Italijet Moto and
the group is all set of launch its new and the latest models in India.It was also said that when the Kinetic Group’s tie up with the Honda Motor company of Japan came to an end in the year 1998, Sulajja Firodia Motwani approached a Taiwanese company, UEN and South Korean motor company, Hyosung Motors in order to launch a new variety of two wheelers. It was due to her strategic and timely intelligent decisions; the Kinetic Group was able to achieve the sale of about 20,000 vehicles in the year 2002. This can be termed as a quantum jump in the sales figures as it was the time when the company was struggling for its survival. It can hence be said that she always played a very instrumental role in the success of Kinetic Motors.
Family
She tied the knot with a businessman and who is the present Managing Director of Kinetic Hyundai. The couple have a son who is a teenager by the name Siddhant. Daughter of the founder of Kinetic Group, managing the family owned business has come quite easy for her, who is very passionate about badminton. If not a part of the Kinetic group, she would for sure have been a badminton prodigy.
Sulajja Firodia Motwani has two sisters and one brother. The younger of them, Vismaya who is an engineering graduate handles the export and the PR operations of the Kinetic Group.
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I now know that I do not like failures. This keeps me going, and I only look ahead. 
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