It might come to some as a surprise that what started off
as just a platform meant to enable interactions among Indians
worldwide–precisely a collaborative article-writing portal, transformed
into a medium that offered free email accounts-has in just a
decade-and-a-half (started the online advertisement to those who might
be interested in publicizing and promoting their website via Sulekha)
become one of India’s largest and fastest growing digital platforms in
the local services and listings ecosystems.
This brainchild of
Satya Prabhakar and Sangeeta Kshettry (Satya’s better-half), today has
revenues of around $30 million USD with well over 800 categories serving
millions of users (more than 2 million each month) and local
businesses, also boasts off as being the largest online platform in
India in terms of having more than 75,000 paid local service providers
who cater to the service needs of Sulekha users. From a mere two
employees, today it employs 1,500 plus spread across in 15 offices in
India and the United States.
The story of Satya Prabhakar and
Sulekha.com is one of intuition, innovation, improvisation, and
perseverance in the face of many turns and much turbulence.
Childhood & Education
Satya
Prabhakar was born in the small coastal town of Machilipatnam, just
about 40 miles from Vijayawada in the state of Andhra Pradesh (India).He
had his schooling from Nirmala High School and the Hindu College (both
in Machilipatnam). Then, like most of his age seemed to do, he went on
to pursue an engineering course. He completed his engineering in
electronics in 1984 from the famed National Institute of Technology (NIT
- back then a regional engineering college), Tiruchirapalli (or Trichy
as we have now come to recognize it). He also has a master’s in Computer
Science / Electrical Engineering from the University of Florida (US)
and topped it with an MBA from University of Florida (US) – Warrington
School of Business.
First Job
Satya
Prabhakar started of his career (January 1985) in Chennai in the chosen
field of electronics with a multinational – Philips, the (Dutch)
international major which was just about finding its feet in the
country. After working there as an acoustical engineer for about one
year (8 months to be precise) during which period he was part of the
teams that did the complete installation of Public Announcement and
EPABX/Intercom systems at the Chennai International Airport and at the
Renigunta Power Plant, he got a break from a leading company – Tata
Consultancy Services (TCS as we know it).
He joined TCS (more
specifically Tata Research, Design and Development Center)as a Technical
Advisor. As part of the same was involved with the knowledge systems
design - advising and playing a key role in the initiation of multiple
technology projects in the areas of database integration, expert systems
integration with massive databases and predictive control systems,
besides holding several courses on Logic Programming Languages, and
Federated Database Management and Integration. Again, like at Philips,
he packed all of it in just a year. After which he decided to have a
further go at studies (remember, he had joined Philips right after
engineering from NIT).
In what would be considered as a very
surprising move, and shocking even, he let go off the opportunity to
study MBA at the renowned Indian Institute of Managements (Ahmedabad,
Bangalore, Calcutta, and Lucknow) – having gotten selected into all four
– to pursue a masters in computer science and electrical engineering
from the University of Florida, Gainesville, FL (US).
He followed
it up with another masters from the same University – albeit in Business
Management from the Warrington School of Business in 1989. So, there we
have, the technical brilliance and the required business skills all
duly acquired and ready for an exciting future.
But
entrepreneurship had to wait for some more time as there needed to be
sound hands-on experience besides of course the much needed investment
to back the vision.
Job stint in the United States
So,
he started off his preparation for the future with a job at Honeywell
in 1989 – right after finishing his MBA. In the 6 years (almost) that he
was with the company – during which he was rose to the position of
Senior Principal- Satya Prabhakar had many achievements to his credit.
From
leading (multiple) key projects (worth multi-million dollars) as
program manager and principal lead, in the process developing key
technologies in the areas of database integration, federated database
management, real-time audio and video management and multimedia database
integration, to a multi-year technology development program for US Air
Force that developed real-time multimedia technologies for operational
control – he had done it all. In fact, he learnt some key business
skills at Honeywell through the course of forming multiple alliances for
the company with other technology groups in other companies and
academia with the aim of developing collaborative technology development
and deployment programs.
The experience of Honeywell stood him in
good stead in his next job at AT&T too, where is worked for about
five years as Senior Program Manager. Like at Honeywell, here also Satya
Prabhakar was instrumental in many key initiatives that were to shape
the future of technology (in the years to follow).
The bug…
Everything
was hunky-dory for him at AT&T. But after twelve years of job
during which he had essayed various roles in technical research, product
development, business development,as indeed general management roles,
he was itching to do something.
So in the year 2000, he along with
his wife Sangeeta Kshettry launched an online an interactiveplatform
called Sulekha.com for Indians. The objective was to facilitate easy
interactions among Indians worldwide. Soon it turned into a
collaborative article-writing portal that also offered free email
accounts for Indians.
Somewhere through the course of this period,
Satya Prabhakar, trained for business and filled with all the required
acumen for launching an enterprise activity, saw a window of business
opportunity open up for Sulekha.
The couple realized that small
and medium scale business (SMB) presented a huge potential. Many of the
SMBs never advertised through traditional media as their business, is by
nature, very localized. Sulekha was just what they needed. So working
on this hunch, they went cautiously commercial in 2002, without ever
compromising on the basic premise and fabric of the portal – ever so
intelligently amalgamating local searches, classifieds, and ecommerce
which is then powered by member blogs, answers, reviews and ratings.
In
fact, they even took it to the next level – they helped businesses with
leads. So, what started off with a mere two employees now required
hands and much investment. Talent was available but for the latter,
Satya put in all his savings and decided to tread on independently until
they had their feet firmly fixed in the business.
Up until 2006,
they did classifieds only in the US but they knew – if it was SMBs, then
it had to be an economy like India. But even here Satya and co. treaded
cautiously and smartly. As a matter of fact, they didn’t throw caution
to the winds by looking at the huge business potential India presented.
They chose, instead, to take it gradually – introducing classifieds for
local services for cities in the US and Canada, and some in there
throwing in a bit of some Indian cities as well. In a way slow
penetration was what was required.
The strategy worked really well
for the pilot phase of one year by which time Satya had gained enough
perspective of the Indian ecommerce market and a full-fledged Indian
version of Sulekha.com was launched in 2007. In the almost one decade
that it has been in India – Sulekha.com had to weather much storm,
competition, and technological upheavals as well as transformation to
stay afloat, which it did, and how.
Satya Prabhakar has managed to
not only grow it into one of the largest but also most successful,
famous, and leading local digital commerce platform in India.
Awards & Recognition:
|
| Won the “Design Lion at Cannes 2009” Best Indian Local Search, 2008 |
| Received the Entrepreneurship Award, Confederation of Indian Industry (CII), 2010 |
| The Cabinet Award at AT&T |
| The Spirit Award at Honeywell for business & technical excellence |
| Named in “India’s Digital Power 100″, Impact magazine |
| Recognized as a Distinguished Alumnus, National Institute of Technology, Tiruchirapalli, 2014 |
Quotes |
| "Entrepreneurship is like swimming upstream." |
| "Companies
have failed with too many resources, and companies have failed for not
having enough resources. You need to have the right resources applied
in the right places." |
| "You cannot achieve a lot on your own. You need the help of people to implement the vision." |
| "People
are the most important resource of an organization and it is they who
help create value in the organization and lead it to success" |
| "Making
oneself dispensable to the firm so that the important functions are
carried out smoothly even in one’s absence is a capability that must be
cultivated over time by everyone." |
| "Intellect;
initiative; industry; integrity and inter-personal skills." - 5
qualities identified by Satya Prabhakar as essential for of being a
better manager at work. |
| “As human beings, we have just one obligation to ourselves: that of creating our own destinies" |
| "A
funding round of $10 million was big news. Doing a start-up was not a
hot proposition. However, it was much easier to attract talent, market
and build a brand.” - 2007 Scenario. |
| “Entrepreneurship,
especially in a domain like internet/mobile, and especially in a
country like India, is very difficult. In the digital domain, change is
fast and furious. There have been bad years for business. We keep
working on our efficiencies.” |